Class 1 - Submit What You Have Guidance

Guidance for founders who are:

• Pivoting and resetting their direction
• Facing extenuating circumstances that shifted their pace
• At a stage with their business that is not yet aligned with the current stage of the programme
• 🟢 Note: You won’t be penalised for submitting work in progress — the goal is to show progress and engagement.

Class 1: 

🎥 Deliverable (max 20-min video):

• Walk through your initial customer discovery scripts. Show that your questions follow The Mom Test principles (no pitching, no hypotheticals, no leading).
• Even if you haven’t yet managed to speak to customers, explain your planned outreach strategy: which groups, channels, or communities will you tap into to get your first/next conversations?

📎 Upload:

• PDF of your interview scripts.
• Template deck (slides 4, 5, 6, 9 completed) and Vidyard recording link pasted in last slide.