Class 3 - Submit What You Have Guidance

Guidance for founders who are:

• Pivoting and resetting their direction
• Facing extenuating circumstances that shifted their pace
• At a stage with their business that is not yet aligned with the current stage of the programme
• 🟢 Note: You won’t be penalised for submitting work in progress — the goal is to show progress and engagement. 

Class 3: 

🎥 Deliverable (max 20-min video):
Share the latest version of your AI-generated landing page (we recommend Durable.co). This doesn’t have to be a polished “go-to-market” asset yet, it’s a hypothesis in webpage form.

• Explain what insights led to this value offer.
• Compare with what you’ve seen from competitors or substitutes.
• Outline your initial plan to get this page in front of potential customers (channels, small tests, etc.).

📎 Upload:

• PDF of landing pages.
• Template deck (landing page and risky assumption slides completed) and Vidyard recording link pasted in last slide.