Class 2 - Submit What You Have Guidance

Guidance for founders who are:

• Pivoting and resetting their direction
• Facing extenuating circumstances that shifted their pace
• At a stage with their business that is not yet aligned with the current stage of the programme
• 🟢 Note: You won’t be penalised for submitting work in progress — the goal is to show progress and engagement. Submit what you have.

Class 2: 

🎥 Deliverable (max 20-min video):

• Walk through your initial customer validation scripts. Show that your questions follow The Mom Test principles (no pitching, no hypotheticals, no leading) and are aimed to investigate the customer’s jobs-to-be-done.
• Even if you haven’t yet managed to speak to customers, explain your planned outreach strategy: which groups, channels, or communities will you tap into to get your first conversations?
• What new “hunches” are you forming about the customer’s job-to-be-done? Which problem feels most urgent now?

📎 Upload:

• PDF of your interview scripts.
• Template deck (hunch slide completed) and Vidyard recording link pasted in last slide.